How will developments within digital technologies affect creative industries?

Collins, Hilary and Pinder, Mike (2010). How will developments within digital technologies affect creative industries? In: British Academy of Management conference 2010, Sep 2010, Sheffield, England.

Abstract

Digital technologies are having significant effects on creative organisations as the relationship between end user and producer is in a state of change. The literature review mapped out significant key issues and effects on the creative industries, followed by primary research to test out the major themes and effects from a spectrum of industry sources and viewpoints. The literature revealed that dramatic changes in strategic management may be required as a result of emerging digital technologies. Primary research was undertaken in the form of qualitative interviews, the results of which generally contrasted with the literature, revealing conflicting opinion around the significance and overall impacts of digital technologies. The findings suggest that the creative industries are aware of basic impacts, are confident of their trained abilities to provide better design, but equally fearful of future paradigm shifts that are already taking place.

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