Social innovation and the designer-the future?

Collins, Hilary (2012). Social innovation and the designer-the future? In: British Academy of Management Conference 2012, Sep 2012, Cardiff, UK.


This paper illustrates the importance of social innovation to design and the designer. Technology and Internet platforms play an important role in innovation not as the final goal but a medium that connects people to these services or systems. The paper discuss the role of the sustainable designer generating and providing value to collaborative organizations proposing specific capabilities the designer can bring to social and sustainable innovation. We propose, not to give the whole responsibility to designers nor to propose that only designers are capable of generating social innovation, but to understand which differentiating qualities can be used and have a positive impact on service. The paper calls for designers to have vision and to use design thinking to examine the causes of the biggest societal issues and create systems that could tackle the causes rather than the consequences.

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