Creative Arts Marketing Third Edition: Using Cases and Content Face to Face and Online

O'Sullivan, Terry J. and O'Sullivan, Catherine (2018). Creative Arts Marketing Third Edition: Using Cases and Content Face to Face and Online. In: Beyond EYCH2018. What is the cultural horizon? Opening up perspectives to face ongoing transformations, A compilation of papers presented in the framework of the 9th Annual ENCATC Education and Research Session and published by ENCATC (Johansson, Tanja ed.), ENCATC (European network on cultural management and policy), Brussels, pp. 195–208.

URL: https://www.encatc.org/media/4361-annual-congress-...

Abstract

Whether in academic or CPD contexts, arts management educators need to be confident in physical and virtual classrooms, and in any combination thereof. Taking the 2018 edition of the authors' textbook Creative Arts Marketing as its starting point, this article explores the respective strengths of face to face and online to promote engaging and effective learning opportunities based around case studies. It stresses the potential utility of adopting Learning Design principles for arts management education (face to face and/or online); creating new collaborative opportunities; and enhancing the efficiency of arts management education work.

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