Big data, big decisions: The impact of big data on board level decision-making

Merendino, Alessandro; Dibb, Sally; Meadows, Maureen; Quinn, Lee; Wilson, David; Simkin, Lyndon and Canhoto, Ana (2018). Big data, big decisions: The impact of big data on board level decision-making. Journal of Business Research, 93 pp. 67–78.

DOI: https://doi.org/10.1016/j.jbusres.2018.08.029

Abstract

Big Data (BD) has the potential to ‘disrupt’ the senior management of organisations, prompting directors to make decisions more rapidly and to shape their capabilities to address environmental changes. This paper explores whether, how and to what extent BD has disrupted the process of board level decision-making. Drawing upon both the knowledge-based view, and cognitive and dynamic capabilities, we undertook in-depth interviews with directors involved in high-level strategic decision-making. Our data reveal important findings in three areas. First, we find evidence of a shortfall in cognitive capabilities in relation to BD, and issues with cognitive biases and cognitive overload. Second, we reveal the challenges to board cohesion presented by BD. Finally, we show how BD impacts on responsibility/control within senior teams. This study points to areas for development at three levels of our analysis: individual directors, the board, and a broader view of the organisation with its external stakeholders.

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