Persuasive language

Hann, David (2018). Persuasive language. In: Seargeant, Philip; Hewings, Ann and Pihlaja, Stephen eds. The Routledge Handbook of English Language Studies. Abingdon, Oxfordshire: Routledge, pp. 252–264.


This chapter explores the nature of persuasive language and the different approaches taken to its study. It considers the ways in which language is used as a powerful tool for persuasion in a wide variety of different domains, including advertising, rhetoric and political speeches, and the role of persuasion in the public arena in an age of online and digital communication.

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