Promoting Impact and Intellectual Curiosity: A Problem- and Inquiry-Based Approach to Management and Entrepreneurship Education

Decker-Lange, Carolin (2017). Promoting Impact and Intellectual Curiosity: A Problem- and Inquiry-Based Approach to Management and Entrepreneurship Education. In: 21st Interdisciplinary Conference on Entrepreneurship, Innovation and Mittelstand (G-Forum), 4-6 Oct 2017, Wuppertal, Germany.

Abstract

This article presents a novel approach to teaching business model design and change in management and entrepreneurship education. It combines problem- and inquiry-based learning and is embedded in a local partnership between a university-based business school and a cultural-historical museum in Germany. Approaches of such a kind are well suited for ill-structured situations, which require intellectual curiosity that is stimulated by simplified research in a museum context. The suggested approach motivates students to develop skills and interest in science. It also nurtures a better understanding of entrepreneurial and managerial challenges in creative industries, because museums with an emphasis on cultural innovation can be used as a template for many manufacturing and professional service firms. The selected context enhances the university’s commitment to community service because the students cooperate with a non-profit organization in the local neighbourhood and develop implementable suggestions for business model change.

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