International entrepreneurship and network relationships: the international marketing communications sector

Boojihawon, D.K. (2004). International entrepreneurship and network relationships: the international marketing communications sector. In: Jones, Marion V. and Dimitratos, P eds. Emerging paradigms in international entrepreneurship. McGill International Entrepreneurship. Camberley, UK: Edward Elgar Publishing, pp. 217–248.

URL: http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=2...

Abstract

About the book: International entrepreneurship as a field of study is not necessarily confined to the internationalisation phenomenon, and recently advanced definitions suggest significant scope for the development and establishment of, as yet, undetermined parameters.
Emerging Paradigms in International Entrepreneurship identifies key themes that collectively demonstrate the convergence of thinking at the interface between the disciplines of international business and entrepreneurship.

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