User-created persona: Namibian rural Otjiherero speakers

Cabrero, Daniel G. (2015). User-created persona: Namibian rural Otjiherero speakers. In: Proceedings of the 33rd Annual International Conference on the Design of Communication - SIGDOC '15, pp. 1–6.

DOI: https://doi.org/10.1145/2775441.2775484

Abstract

Persona is a communicative artefact for usability that currently functions under the umbrella of User-Centred Design (UCD). Since we argue usability methods differ across cultures, this project presents a cross-cultural research probe on persona generated by indigenous Otjiherero speakers in Namibia. The objective is to find out how participants in this milieu take on, understand and portray persona artefacts, what goals of User Experience (UX) emerge from the inquiry, and whether the artefacts created simulate or differ from those in literature. Tentative methods scaffold from benefits attained by persona in the attempt to advance persona technical communication in cross-cultural design. This experience report presents initial findings on narrative content, rhetorical preferences, and the physical layout of persona artefacts as so-far constructed by Otjiherero speakers in rural Namibia. The report draws to a close reflecting on present challenges and advances, and indicating upcoming pathways.