Conducting Quantitative Ethnography in the Finance Sector

Chaudhari, Vasudha and Littlejohn, Allison (2018). Conducting Quantitative Ethnography in the Finance Sector. CISI Review, 2018, Q1, Chartered Institute for Securities and Investments.


Finance is a knowledge-intensive sector, and professionals need to learn how to frame, investigate, and solve problems that require more than basic facts and skills in order to succeed.Results from the first phase of this study show that there are at least five different types of uncertainties faced by finance professionals, because of factors such as environmental changes; structural changes; political decisions; financial crises; and technological advancements. Depending on the uncertainty, different learning strategies are used by professionals to help them navigate through uncertain times. Thus, it can be posited that professionals operate from different epistemic frames depending on the uncertainty they face. There were two prominent strategies that emerged from in-depth qualitative interviews with finance professionals: networking/ help-seeking behaviour and reflection/drawing from their experiences.

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