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Mbalyohere, Charles; Lawton, Thomas; Boojihawon, Roshan and Viney, Howard
(2017).
DOI: https://doi.org/10.1016/j.jwb.2017.06.006
Abstract
We examine how multinational enterprises (MNEs) employ political strategies in response to location-based, institutional transformations in new frontier African markets. Specifically, we explore the heterogeneous corporate political activities of advanced and emerging market MNEs in Uganda’s electricity industry, as they respond to and influence locational advantage using diverse political capabilities. We argue that, in institutionally fragile, new frontier markets, Dunning’s OLI paradigm is more theoretically robust and managerially relevant when combined with a political perspective. Effective MNE political strategies in these markets rely on nonmarket capabilities in political stakeholder engagement, community embeddedness, regional understanding, and responsiveness to stages of institutionalization.
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- Item ORO ID
- 51021
- Item Type
- Journal Item
- ISSN
- 1090-9516
- Academic Unit or School
-
Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL) - Related URLs
- Depositing User
- Thomas Lawton