Engaging, Listening, Informing: Using social media in disseminating clinical research to patients & the public

Ryan, Gemma Sinead and Sfar-Gandoura, Hanah (2016). Engaging, Listening, Informing: Using social media in disseminating clinical research to patients & the public. In: 2nd International Health Forum; International Health Conference 2016, 20-22 Jun 2016, Kings College London.

URL: http://www.globalhealthcongress.org/page-1861890

Abstract

Aim: to critically analyse the use of social media to engage, listen and inform parents of children with ADHD on clinical research. Theory: Critical realism

Methods: Observation and qualitative content analysis combined with Facebook analytics was used to evaluate the levels of engagement and interaction with different types of research information. A qualitative evaluation of the differences between Facebook and Twitter.

Results: Over 1400 people from 45 nations have engaged with the pages.

Conclusion: Patients and the public are eager to engage and understand clinical research and social media is an appropriate way to disseminate this.

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