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Ryan, Gemma Sinead and Sfar-Gandoura, Hanah
(2016).
URL: http://www.globalhealthcongress.org/page-1861890
Abstract
Aim: to critically analyse the use of social media to engage, listen and inform parents of children with ADHD on clinical research.
Theory: Critical realism
Methods: Observation and qualitative content analysis combined with Facebook analytics was used to evaluate the levels of engagement and interaction with different types of research information. A qualitative evaluation of the differences between Facebook and Twitter.
Results: Over 1400 people from 45 nations have engaged with the pages.
Conclusion: Patients and the public are eager to engage and understand clinical research and social media is an appropriate way to disseminate this.