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Richardson, John T. E.
(1979).
DOI: https://doi.org/10.3758/BF03329481
Abstract
Stimulus imageability has been reliably established as an excellent predictor of memory performance. Variation among subjects in evoked mental imagery shows no such correlation with recall. Two experiments showed these generalizations to hold even when correlations across stimuli and across subjects were computed from the same data. It was concluded that ratings of the subjective vividness of evoked mental imagery are not valid indexes for research on individual differences in memory performance.