Making up disabled people: charity, visibility and the body

Evans, Jessica (2002). Making up disabled people: charity, visibility and the body. In: Briggs, Adam and Cobley, Paul eds. The Media: An Introduction (2nd ed). Harlow: Pearson, pp. 383–400.

Abstract

Why is representation important for the study of disability? What models of disability do the dominant representations of disability support? To answer these questions, this chapter focuses on the campaign posters widely produced by disability charities from 1980 to the early 1990s. It places this publicity in its historical and social context and compares the psychoanalytic and social constructionist approaches to the imagery it uses. Finally, it suggests that these campaigns should now be seen as belonging to an historical moment, and that the marketised economy of welfare provision has necessitated the demise of this kind of advertising strategy.

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