Measuring the Commercial Outcomes of Serious Games in Companies – A Review

Riedel, Johann C. K. H.; Feng, Yanan; Azadegan, Aida; Romero, Margarida; Usart, Mireia and Hauge, Jannicke Baalsrud (2014). Measuring the Commercial Outcomes of Serious Games in Companies – A Review. In: Ma, Minhua; oliviera, manuel and Baalsrud Hauge, Jannicke eds. Serious Games Development and Applications: 5th International Conference, SGDA 2014, Berlin, Germany, October 9-10, 2014 Proceedings. London: Springer, pp. 176–191.



The objective of this paper is to review the work on the measurement
of the commercial outcomes of serious games in companies and to provide a framework for their measurement in companies. The literature on the evaluation of training and in particular serious games is presented. A systematic literature review of studies of the impacts of business games in companies was undertaken. The paper summarises the existing studies on measuring the effectiveness of serious games in companies. A search of the grey literature was also conducted to establish what kinds of commercial outcomes have been measured
and how. Finally, the paper presents some examples of measuring the commercial outcomes. It also provides some advice on how to measure commercial outcomes.

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