Place promotion, place protection and development planning

Beretta, R (2015). Place promotion, place protection and development planning. DSocSci thesis University of Bristol.


This is an exploration of how an understanding of place, sense of place and belongingness is affected by place promotion.
Case study research captures the unique experience of a town in Cornwall, part of a WHS and SSSI, geographically close to the tourist resort of St Ives,yet devalorised and with no appetite for regeneration or restoration.
The approach to planning for place promotion demonstrates a balancing act between planned development and protection of the existing place image, identified as protective belonging.

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