‘(Virtual) ethnicity, the Internet, and well-being

Lindridge, Andrew; Henderson, Geraldine Rosa and Ekpo, Akon E. (2015). ‘(Virtual) ethnicity, the Internet, and well-being. Marketing Theory, 15(2) pp. 279–285.

DOI: https://doi.org/10.1177/1470593114553328

Abstract

Recent research studies allude to the wellbeing benefits of the Internet to the individual. Yet while these studies possess merit in their findings scant research has focused on the assertion of significant differences, the changing availability and thus role of technology within the daily lives of individuals when ethno-racial differences are considered. We argue for a broader understanding of how the Internet may be used by consumers to avoid, pursue, and/or resolve one’s ethnic identity in their everyday lives and what the wider wellbeing implications are for the individual and society.

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