Technology, innovation theory and the implementation process

Rhodes, Ed and Wield, David (1994). Technology, innovation theory and the implementation process. In: Rhodes, Ed and Wield, David eds. Implementing New Technologies: Innovation and the Management of Technology (2nd ed). Oxford: NCC Blackwell, pp. 79–95.

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Abstract

The focus on firm level innovation - the implementation of new technologies - in this book locates it in one of the most critical areas for companies' survival and growth. This is at a time when the rigour of the competitive environment is becoming tighter and seemingly even more technologically intensive than in the recent technologically oriented past. However, both the innovative significance of the activities and processes involved in technological implementation, and the demands they can present have generally been underestimated and poorly understood.