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Vu, Thanh; Willis, Alistair; Tran, Son N. and Song, Dawei
(2015).
DOI: https://doi.org/10.1007/978-3-319-16354-3_67
Abstract
The performance of search personalisation largely depends on how to build user profiles effectively. Many approaches have been developed to build user profiles using topics discussed in relevant documents, where the topics are usually obtained from human-generated online ontology such as Open Directory Project. The limitation of these approaches is that many documents may not contain the topics covered in the ontology. Moreover, the human-generated topics require expensive manual effort to determine the correct categories for each document. This paper addresses these problems by using Latent Dirichlet Allocation for unsupervised extraction of the topics from documents. With the learned topics, we observe that the search intent and user interests are dynamic, i.e., they change from time to time. In order to evaluate the effectiveness of temporal aspects in personalisation, we apply three typical time scales for building a long-term profile, a daily profile and a session profile. In the experiments, we utilise the profiles to re-rank search results returned by a commercial web search engine. Our experimental results demonstrate that our temporal profiles can significantly improve the ranking quality. The results further show a promising effect of temporal features in correlation with click entropy and query position in a search session.
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