Creativity in the design disciplines; learning from the practice of experts

Turnbull, Morag; Littlejohn, Allison and Allan, Malcolm (2010). Creativity in the design disciplines; learning from the practice of experts. In: Proceedings of the World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2010 (Hunter, P. ed.), AACE, Waynesvill, NC, pp. 1574–1578.

URL: http://www.editlib.org/p/34848

Abstract

In design disciplines creativity is often described as the ability to generate new ideas and to combine existing ideas in new ways in order to find novel solutions to problems. Idea generation is enhanced by a free flow of knowledge and supported by social contact. In this paper, we discuss research data which supports this view and outline a learning and teaching intervention which has been developed on this basis. The authors argue that providing authentic design briefs and knowledge-sharing work practices, modelled on the practice of experts from the creative industries will not only prepare graduates for work in knowledge-driven arenas, but also encourage creativity in their design solutions.

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