‘Click and collect’; how will this affect e-tailing?

Roby, Helen (2014). ‘Click and collect’; how will this affect e-tailing? In: British Academy of Management (BAM 2014), 9-11 Sep 2014, Belfast.


This development paper will explore the findings of a set of semi-structured interviews with grocery retailers and an industry body that support these retailers. The interviews were aimed at exploring the disruptions in the form of changing business models that were occurring primarily within the grocery sector, how the grocery sector was responding to these changes and what they saw as the future developments. The paper will focus on one of these business models, the development of ‘click and collect’ and whether this has the potential to overcome some of the perceived barriers to an increase in e-tailing.

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