E-business strategy in China: Internet pioneers vs pragmatists

Hinton, Matthew and Tao, Yan (2014). E-business strategy in China: Internet pioneers vs pragmatists. In: 11th International Conference on e-Commerce 2014, 17-19 Jul 2014, Lisbon, Portugal, IADIS Press, pp. 411–414.

URL: http://www.ecommerce-conf.org/


This research addresses how Chinese companies develop strategies that support e-business enabled value creation. Nine in-depth cases studies are undertaken across three distinct industries (housing development, manufacturing, and B2C retail) using an integrated strategy framework that combines value chain theory with the resource-based view (RBV). The findings highlight some of the key characteristics of e-business strategy formulation, as well as how e-business value creation features differently between ‘Internet pragmatists’ and ‘Internet pioneers’.

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