Creative Britain

Taylor, Stephanie (2014). Creative Britain. The Psychologist, 27(8) pp. 590–593.


In Britain, and in a new global creative economy, creative people are now valued as economic actors and potential agents of prosperity. Social psychology offers insights into their experience and what makes them creative. It can also help to explain why there are more creative workers now, when they are in demand.
Social psychologists argue that creative behaviour is the outcome of people’s circumstances, interactions, collaborations and group relationships. Even what counts as a creative output will be socially defined. Of course, this social emphasis is at odds with the classic image of an inspired designer or artist working alone in the studio.

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