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Sayer, Emma J.; Featherstone, Helen C.; Gosling, William D. and the BES Roadies
(2014).
DOI: https://doi.org/10.1016/j.tree.2013.12.008
Abstract
Public engagement is widely recognized as a key priority for achieving societal support for research. We spotlight creativity in public engagement as a way of reaching wider audiences and incentivising researcher involvement, demonstrating some of the possibilities with a recent initiative to engage the public with ecology at music festivals.