Crowdfunding and online community: maximising mutual benefit

Stiver, Alexandra (2013). Crowdfunding and online community: maximising mutual benefit. In: Interact 2013, 2-6 Sep 2013, Cape Town. South Africa.


My research explores the relationship between crowd-funding and online community. My research hypothesis is that association with an online community can impact the success of crowdfunding projects. In the case of my research, success will be defined in financial terms, such as funding of projects by deadline, as well as in non-financial terms, including networking, collaboration and feedback. Furthermore, I’m investigating the reverse hypothesis suggesting that crowdfunding projects and platforms could help establish, grow, or sustain online community. My research will use qualitative research methods involving crowdfunding stakeholders, including funders, creators and platform managers.

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