Getting too close to the fire : the challenge of engaging stories and saving lives

Wensley, Robin (2011). Getting too close to the fire : the challenge of engaging stories and saving lives. British Journal of Management, 22(3) pp. 370–381.

DOI: https://doi.org/10.1111/j.1467-8551.2011.00767.x

URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1467-...

Abstract

There is a long and troubled history in the relationship between management research and management practice. Much is often made of the negative impact in terms of management practice of the two so-called foundation reports both published in 1959 in the USA. A re-reading of these, however, suggests that the bigger issue is the conflation of analytical approaches with superior management performance. This remains a basis for researchers and practitioners to engage, but such engagement also requires a sense of critical distance and distinct identities between the two groups, which recognizes the differing nature of practice knowledge alongside research-based knowledge.

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