Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Dibb, Sally and Carrigan, Marylyn (2013). Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing, 47(9) pp. 1376–1398.

DOI: https://doi.org/10.1108/EJM-05-2013-0248

URL: http://www.emeraldinsight.com/journals.htm?issn=03...

Abstract

Editorial to accompany special issue on Social Marketing: Social Change, which features three opinion pieces by Philip Kotler, Michael Polonsky and Gerard Hastings.

Viewing alternatives

Metrics

Item Actions

Export

You can export this page using these formats Digital Object Identifier - DOI