Thinking and acting strategically: new challenges for interrogating strategy

Wilson, David C. and Jarzabkowski, Paula (2004). Thinking and acting strategically: new challenges for interrogating strategy. European Management Review, 1(1) pp. 14–20.

DOI: https://doi.org/10.1057/palgrave.emr.1500008

Abstract

This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.

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