Motivators and barriers to behavioural change in recycling participation in inner city London

Thomas, C.; Yoxon, M.; Slater, R. and Leaman, J. (2005). Motivators and barriers to behavioural change in recycling participation in inner city London. In: Waste 2005, 11-14 May 2005, Edmonton, Canada.

Abstract

Key to improving recycling performance in the UK is the need to more effectively engage the public and improve levels of participation. The research described in this paper combines quantitative and qualitative analysis to explore attitudinal and behavioural responses in relation to infrastructure provision, performance and socio-demographic indicators, and communications campaigns. Motivators, barriers and triggers were examined as part of an evaluation project to measure the impact of a multi-faceted waste awareness and education campaign in the Western Riverside Waste Authority area of inner-city London, and in an attempt to better understand how behavioural change can be achieved and recycling targets met. The study identified three groups of recyclers – high, medium and low/non recyclers – whose characteristics revealed a differentiation of access to kerbside facilities, as well as variances in barriers and motivations.

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