Principles and Practice of Marketing

Jobber, David and Ellis-Chadwick, Fiona (2012). Principles and Practice of Marketing. London: McGraw-Hill Higher Education.

URL: http://highered.mheducation.com/sites/0077140001/i...

Abstract

This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.

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About

  • Item ORO ID
  • 36359
  • Item Type
  • Book
  • ISBN
  • 0-07-714000-1, 978-0-07-714000-7
  • Keywords
  • marketing theory; practice; education; digital marketing
  • Academic Unit or School
  • Faculty of Business and Law (FBL)
  • Copyright Holders
  • © 2013 The McGraw-Hill Companies Inc
  • Depositing User
  • Fiona Ellis-Chadwick

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