ContraVision: Designing a Contravideo Set

Mancini, Clara; Coe, Tony; Lay, Jeffery and Rogers, Yvonne (2012). ContraVision: Designing a Contravideo Set. ACM Computers in Entertainment.


Users’ reactions to future technology can be difficult to predict, but they can determine a product’s success or failure when it reaches the market. Video can be used as a powerful medium to create realistic representations of technology in use and elicit potential users’ reactions at the concept-development stage. To account for the biases introduced by any representation and elicit a wider spectrum of reactions, the ContraVision method envisages the use of two contrasting versions of the same video scenario. Here we describe the criteria informing the design of what we call a contravideo set.

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