It tastes better because … consumer understandings of UK farmers’ market food

Spiller, Keith (2012). It tastes better because … consumer understandings of UK farmers’ market food. Appetite, 59(1) pp. 100–107.

DOI: https://doi.org/10.1016/j.appet.2012.04.007

Abstract

In the social sciences there has been much exciting and informative work on farmers’ markets and this paper contributes to this literature by considering how the place of farmers’ markets affects the way consumers understand the taste of food. I draw on the difficulty faced by many consumers in articulating the taste of food, especially when food is perceived to taste good. I explore how consumers demonstrate their evaluations of taste, whether through descriptions of taste that are metaphor-laden or through beliefs and values emboldened by food knowledges and opinions. I argue these are how farmers’ market consumers understand and perform taste in relation to market food. The findings that inform the paper are taken from interviews with farmers’ market consumers in the UK.

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About

• Item ORO ID
• 33453
• Item Type
• Journal Item
• ISSN
• 0195-6663
• Keywords
• farmers’ market food; taste; place; performing
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Copyright Holders
• © 2012 Elsevier Ltd.
• Depositing User
• Keith Spiller