Achieving pleasure from purpose: the methods of Kenneth Grange, product designer

Cross, Nigel (2001). Achieving pleasure from purpose: the methods of Kenneth Grange, product designer. Design Journal, 4(1) pp. 48–58.

DOI: https://doi.org/10.2752/146069201789378469

Abstract

This paper is based on a case study of the working methods of a highly successful product designer, Kenneth Grange. Relevant aspects of his personal background are introduced. Three of his well-known projects are selected for analysis: a camera for Kodak, a sewing machine for Maruzen, and the British Rail High Speed Train. His designs are characterised by a concern with designing for purpose, so as to achieve pleasure for the user. General lessons are drawn from the examples, and comparisons are made with other studies of highly successful designers. Similarities with these others include a tendency to develop a systems view of the problem; defining or framing the problem to be solved in a fresh, challenging way; and developing details from basic principles of function, engineering and manufacture.

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