Indian ‘commercial’ fiction in English, the publishing industry, and youth culture

Gupta, Suman (2012). Indian ‘commercial’ fiction in English, the publishing industry, and youth culture. Economic and Political Weekly, 46(5) pp. 46–53.

URL: http://epw.in/epw/uploads/articles/17087.pdf

Abstract

A study of the phenomenal growth of comemrcial fiction in English in India post-1990. The emphasis is on marking the characteristics of the industry and tracing some of the social factors that bear on this area, rather than close analysis of such commercial fiction texts. Issues covered include: the transfer of a global publishing template after 1990, the place of multinational publishing corporations in India, the global/local dimensions of using the English language in India, and the aspirations and reading habits of Indian youth.

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