Internal social marketing: lessons from the field of services marketing

Smith, Anne (2011). Internal social marketing: lessons from the field of services marketing. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The Sage Handbook of Social Marketing. Sage, pp. 298–316.

URL: http://www.sagepub.com/books/Book234153

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About

• Item ORO ID
• 31468
• Item Type
• Book Section
• ISBN
• 1-84920-188-9, 978-1-84920-188-9
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2011 The Author
• Depositing User
• Anne Smith