Media savvy or media averse? The Ramakrishna Math and Mission’s use of the media in representing itself and a religion called “Hinduism”

Beckerlegge, Gwilym (2012). Media savvy or media averse? The Ramakrishna Math and Mission’s use of the media in representing itself and a religion called “Hinduism”. In: Zavos, John; Kanungo, Pralay; Reddy, Deepa S.; Warrier, Maya and Williams, Raymond eds. Public Hinduisms. New Delhi: SAGE Publications India Pvt Ltd, pp. 398–416.

URL: http://www.uk.sagepub.com/books/Book239123

Abstract

The early days of the Ramakrishna Math and Mission (henceforth, movement) at the close of the 19th century are not so remote from our own era. There has been considerable debate, however, about the nature of the historical process that turned the ad hoc discourses of Sri Ramakrishna (c.1836-86) into the warrant for the fundation of a worldwide movement. It has been claimed that the direction taken by the Ramakrishna movement's instigator, Swami Vivekananda (1863-1902), has arguably exercised an influence in India out of proportion to its size.

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