“Deploying the Internet for leveraging strategic assets”,

Schlemmer, Frank and Webb, Brian (2010). “Deploying the Internet for leveraging strategic assets”,. In: Bharati, Pratyush; Lee, In and Chaudhury, Abhijit eds. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches. Hershy, PA: Business Science Reference, pp. 265–290.

DOI: https://doi.org/10.4018/978-1-61520-627-8.ch013

URL: http://www.igi-global.com/chapter/deploying-intern...


SMEs frequently suffer from resource poverty. We suggest that the Internet can be used to leverage their strategic assets and propose a theoretical framework with the independent variables business resources, dynamic capabilities and IT assets. Survey data of 146 small firms suggest that the Internet is complementary with business resources and dynamic capabilities but not with IT assets. This research may enable small firm managers to create competitive advantage by identifying strategic assets that are complementary with the Internet. Furthermore, we highlight the threat of an over-investment in IT assets at SMEs.

Keywords: SMEs. Performance, Strategic Assets; Internet

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