Winning by Design: Technology, Product Design and International Competitiveness

Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.

URL: http://bookshop.blackwell.co.uk/jsp/id/Winning_by_...

Abstract

The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.

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