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Roy, Robin
(1996).
Abstract
Hoover is one of the best known manufacturers of domestic appliances in Britain and has made washing machines at its Merthyr Tydfil factory since 1948. This article discusses the creation of the Hoover New Wave range of ‘green’ washing machines, which were launched in 1993 after a four year programme of research, design and development and investment in new manufacturing plant costing £15 million.The New Wave range were the first products to be awarded an EU Ecolabel, having exceeded set criteria for energy, water and detergent consumption and wash performance.