Towards a video-based analysis of conversation in strategy workshops

Meadows, Maureen and O'Brien, Frances (2011). Towards a video-based analysis of conversation in strategy workshops. In: Strategic Management Society 31st Annual International Conference, 6-9 Nov 2011, Miami, FL, USA.

URL: http://miami.strategicmanagement.net/

Abstract

This paper explores video data of strategy workshops using scenario planning in a major organisation in the transport sector. The strategy literature contains calls for greater access to the strategising process and to conversations about strategy between senior managers. There is also a need for further research into how strategy tools such as scenario planning are used. In this paper the authors describe the use conversation analysis and video analysis to explore key fragments of discourse, to reveal how strategic recommendations emerge. Further research into the use of conversation analysis and video analysis to study strategy workshops is called for.

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