The importance of brand identity and reputation in brand building

de Chernatony, L. and Harris, F. (1999). The importance of brand identity and reputation in brand building. In: 3rd International Conference on Corporate Reputation, Identity and Competitiveness, 7-9 Jan 1999, San Juan, Puerto Rico.

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• Item ORO ID
• 27727
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 1999 The Authors
• Related URLs
• • http://www.reputationinstitute.com/commu...
• Depositing User
• Jan Swallow