Value propositions in affinity marketing: a typology of consumer value

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

URL: http://www.emac-online.org/r/default.asp?iId=IIFKL

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