The socio-logic of the IT marketplace and long-term relationships between banks and IT fims

Kaniadakis, Antonios and Kyrtsis, Alexandros-Andreas (2009). The socio-logic of the IT marketplace and long-term relationships between banks and IT fims. In: MCIS 2009 Proceedings, 25-27 Sep 2009, Athens.



The extension of IT-related change from particular organisational settings of user organisations to a broader, complex, multi-actor socio-economic environment, has shifted the attention of scholars studying IT in Organisations towards the study of the broader IT marketplace. There is however controversy on how choices on technology adoption and implementation as well as choices affecting the formulation of inter-organisational networks are made within such a complex, uncertain and challenging environment. What are the key relationships between players acting at various organisational echelons and in various parts of the networked enterprises? Are they based on formal, discursive criteria or are they a result of tacit knowledge, trust and ‘strong ties’? Also, what is the ‘logic’ or the driving force behind the formulation of such relationships? Is it a collaborative spirit or an antagonistic attitude based on opportunism? Based on the Agora of Techno-Organisational Change concept, which refers to the broader IT marketplace and the way it is shaped, we examine the case of a long-term relationship between an IT firm and a bank in Greece. This case provides some answers to the questions above. Findings suggest that the logic that drives the shaping of the IT marketplace lies with the actor and in that sense there are multiple logics expressed by different actors’ viewpoints, while relations of competition, collaboration, long-term or ad hoc are all existing possibilities within the broader IT marketplace. However, there can be shifting configurations of such viewpoints depending on the influence of critical factors shaping products, services, transactions and IS-development practices in the IT-marketplace. Such critical factors observed in the case studied are the tendency towards outsourcing / insourcing or the degree of customisation and/or in-house development as opposed to standardisation and package-oriented solution technologies.

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  • Item ORO ID
  • 27634
  • Item Type
  • Conference or Workshop Item
  • Extra Information
  • 4th Mediterranean Conference on Information Systems Conference Theme: "Information Society Research, Education, Policy and Practice in the Mediterranean Region"
    Department of Management Science & Technology
    Athens University of Economics and Business
    25-27 September 2009
    Editors: Angeliki Poulymenakou, Nancy Pouloudi, Katerina Pramatari
    ISBN: 978‐960‐98566‐7‐6
  • Keywords
  • IT marketplace; Agora; inter-organisational networks; competition; collaboration; actors’ viewpoints.
  • Academic Unit or School
  • Faculty of Arts and Social Sciences (FASS)
  • Copyright Holders
  • © 2009 The Authors
  • Related URLs
  • Depositing User
  • Antonios Kaniadakis