Brands, corporate social responsibility and reputation management

Harris, Fiona (2011). Brands, corporate social responsibility and reputation management. In: Voiculescu, Aurora and Yanacopulos, Helen eds. The Business of Human Rights: an Evolving Agenda for Corporate Responsibility. London: Zed Books.

URL: http://www.zedbooks.co.uk/book/paperback/2011/busi...

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