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Baines, Paul and Viney, Howard
(2010).
DOI: https://doi.org/10.1002/pa.346
Abstract
In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that firms can develop PMS into a dynamic capability but further research is needed to determine whether or not the capability developed is first or second order (i.e. contributing to other sources of competitive advantage).
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About
- Item ORO ID
- 27019
- Item Type
- Journal Item
- ISSN
- 1479-1854
- Academic Unit or School
-
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL) - Copyright Holders
- © 2009 John Wiley & Sons, Ltd
- Depositing User
- Howard Viney