Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients

Ali, Haider and Lindridge, Andrew (2007). Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients. In: 36th EMAC conference, Jun 2007, Rejkjavik.

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• Item ORO ID
• 26896
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © EMAC
• Depositing User
• Andrew Lindridge