Marketing medicine: the image of the early modern mountebank

Katritzky, M.A. (2001). Marketing medicine: the image of the early modern mountebank. Renaissance Studies, 15(2) pp. 121–153.

DOI: https://doi.org/10.1111/j.1477-4658.2001.tb00113.x

Abstract

Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination. Contents: mountebank images; the chief mountebank's personal appearance; the chief mountebank's personal routines; the image of the 'flying surgeon' [Charles Bernoin, d.1673]; conclusions; illustrations (17)

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