The reception and impact of Nollywood in France: a preliminary survey

Ugochukwu, Francoise (2009). The reception and impact of Nollywood in France: a preliminary survey. In: International Symposium on Nollywood and Beyond.Transnational Dimensions of an African Video Industry,, 13-16 May 2009, Mainz University, Germany.

URL: http://www.ifeas.uni-mainz.de/infopdf/Preliminray%...

Abstract

Following a one-year pilot project on the reception of Nollywood in the London region, an international team headed by the Open University, UK, is now embarking on a wider project, which will widen the range of diasporic contexts to incorporate data collection from European cities outside the UK where Nigerian videos are distributed and consumed, such as Dublin, Paris and Berlin. This paper will report on our efforts to address the gaps in the present knowledge and evaluation of Nollywood in France, in response to Barrot's challenge that his book on Nollywood (2005:6) was but an "incomplete and subjective" study on a largely unknown phenomenon. It will consider the reception of Nollywood films, focusing on the Paris region and using Nigerian networks such as NIDO France and the Paris-based France-Nigeria Association. Based on questionnaire and interviews' analysis and survey of popular markets such as Chateau Rouge in Paris, it will focus on the reasons attracting viewers to Nollywood and the impact of Nigerian video-films on language learning and cultural practices.

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