Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis

Hermans, Olaf; Talonen, Jere and Krakhmal, Vira (2009). Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis. In: EuroChrie 2009, 22-24 Oct 2009, Helsinki, Finland.

URL: http://www.eurochrie2009.fi/home

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