Social Bricolage: theorizing social value creation in social enterprises

Di Domenico, MariaLaura; Haugh, Helen and Tracey, Paul (2010). Social Bricolage: theorizing social value creation in social enterprises. Entrepreneurship Theory and Practice, 34(4) pp. 681–703.

DOI: https://doi.org/10.1111/j.1540-6520.2010.00370.x

Abstract

Current theorizations of bricolage in entrepreneurship studies require refinement and development to be used as a theoretical framework for social entrepreneurship. Our analysis traces bricolage's conceptual underpinnings from various disciplines, identifying its key constructs as making do, a refusal to be constrained by limitations, and improvisation. Although these characteristics appear to epitomize the process of creating social enterprises, our research identifies three further constructs associated with social entrepreneurship: social value creation, stakeholder participation, and persuasion. Using data from a qualitative study of eight U.K. social enterprises, we apply the bricolage concept to social entrepreneurial action and propose an extended theoretical framework of social bricolage.

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