Welcome to World 2.0: the new digital ecosystem

Karakas, Fahri (2009). Welcome to World 2.0: the new digital ecosystem. Journal of Business Strategy, 30(4) pp. 23–30.

DOI: https://doi.org/10.1108/02756660910972622


Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem.

Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.

Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.

Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.

Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.

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