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Karakas, Fahri
(2009).
DOI: https://doi.org/10.1108/02756660910972622
Abstract
Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem.
Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.
Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.
Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.
Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
